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Instead of waiting for a reply, you can have Boomerang remind you about the message if the recipient never opens it by a certain time or doesn't click on it. In fact, you can customize a reminder even further. As mentioned, the namesake Boomerang Reminders feature boomerangs a message back to you when you send an email and don't get a reply by a date and time you set. To get a real sense of what Boomerang adds to Gmail, it helps to look at its features one by one. Once you start using Boomerang features to send emails, you'll also notice the service creates new Gmail labels called Boomerang Outbox and Boomerang Returned. Compose a message, however, and you see a few new options at the very bottom of the window.
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When you install Boomerang, your Gmail won't look any different at first. Enterprise customers can choose to store the Subject, To, From, CC, and BCC headers in a one-way-hashed format. When asked how long the company stores the data, I was told that the information may persist in backups for an indefinite amount of time. Furthermore, Boomerang does not store any header information for messages that you do not apply Boomerang features to. All data is stored in an encrypted format. The size of the message in bytes is also used to ensure that the message is compliant with platform rate limits. The Subject, To, From, CC, and BCC headers are used to display information about scheduled messages, in email notifications, and to display read receipt data. My contact explained that the date header is used to disambiguate multiple scheduled messages in the same thread. I asked a representative of the company for more details. In Boomerang's Privacy Policy, the company says it does not store any message text, only email header information, which includes the subject line, sender, and date. That means Boomerang does not have your Gmail password. You authenticate Boomerang to access your Gmail account using Google's official OpenID/OAuth systems. SaneBox, for example, charges more than Boomerang for its lowest level of service ($7 per month for SaneBox Snack), but less for higher tiers of service ($12 per month and $36 per month for Lunch and Dinner, respectively).īoomerang requires a browser extension, which you can get for Chrome, Firefox, Safari, and Opera.
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It's hard to gauge Boomerang's value by comparing its price to that of other email assistant services because they all offer something totally different.
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The only big difference is the ability to use it with business G Suite accounts.įinally, the Premium tier of service, which is quite expensive, has everything the Pro account has, plus Track by Default (which lets you set up custom tracking rules that apply to every email you send), a Toolbox feature that lets you further customize the Boomerang experience, premium support, and the ability to integrate with Salesforce or another CRM system. You don't get much more at this level, consider how much more expensive it is compared with the Personal account. This tier of service includes everything that comes with the Personal account, as well as AI in the Respondable feature, and ability to set up recurring messages. Pro accounts work with both Gmail and G Suite addresses. It includes everything in Basic, but with unlimited message credits, plus support for mobile apps and the ability to add notes.
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Next is the Personal account, which only works with Gmail, not G Suite addresses.
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The Basic account does not include Boomerang mobile apps, the ability to attach notes to emails or create recurring messages, artificial intelligence applied to the Respondable feature, and a few other extras that you find in higher levels of service.
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I'll explain in more detail what all those features do below. Best Malware Removal and Protection Softwareīasic accounts also come with the following features: send later, Boomerang reminders, response tracking, read receipts, click tracking, and Respondable, which shows a gauge indicating whether you're using strong language choices to write an email that someone would read and respond to.
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